"To Charge-Or Not To Charge-Should Be No Question!" copyright
2002 John Evans
An ezine came in a while back, and someone had complained about
a particular ezine (doesn't matter which one). The publisher of
the ezine in question had recently stated that they would no
longer be giving FREE ads; we would now have to start paying for
them.
The complainer said something to this effect, "These ezine
publishers just sucker us in with free ads, until they get lots
of subscribers, then they want to start charging us for the ads."
The above is not an exact quote, but you get the meaning!
Well, stop and think about it. Most of us on the Internet ARE on
the Internet to MAKE MONEY! (Mind, I said MOST). Pure and
simple. And that includes Ezine Publishers. And why not? They
don't put their hearts and souls, and MANY hours of sweat, into
putting out an ezine purely so WE can have our ads published for
FREE! Do they?
What are those free ads all of us have been receiving all these
many months? BONUSES! You've been given bonuses before, haven't
you? Maybe a free ebook for joining, or some free software for
"taking a look", or maybe even a gift certificate for something.
But the problem with those kinds of bonuses is that they are
just "one-shots". You only get it one time.
Now, how many ezines do you subscribe to that give you free ads?
Ten? Twenty? Or maybe even Thirty? That's a lot of ads; and ALL
FOR FREE! A lot of bonuses. Count your lucky stars that there
are publishers out there who are working their tails off, so
many of us can survive using their free ads.
So, maybe some do get a good subscriber list, and start charging
for ads; What Do You Think They've Been Working For all this
time? Striving perhaps, to make a living on the Internet! Just
like the rest of us!
Think about it! ++++++++++++++++++++++++++++++++++++++
copyright2002 BJ Evans http://www.dailybiz.com/specialsite.htm
Use this article if you like, but please leave it intact.
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